Elder Scrolls Online website. One thing he doesn't have is a name, and that's where you come in (provided you've got a lore-appropriate imagination, that is).
Yep, ZeniMax wants you to christen this particular NPC so that he can more properly assist adventurers in Tamriel when the fantasy title goes live sometime that isn't today. The naming contest starts on November 13th and runs through November 21st. Read all the entry details via the links below.