Sanrio, but man are we glad that it does. Not only do we get adorable figures and plushies out of the partnership, but now Mad Catz has introduced a line of Street Fighter X Sanrio products that are both the cutest and have practical applications beyond said cuteness.
Obviously, the Street Fighter X Sanrio Fighstick Pro (above) tugs at a very, very specific part of our heart, even if it does cost $160. While not stated specifically in any of its promotional materials, we feel it's safe to assume the arcade stick uses the same Sanwa Denshi parts as the Street Fighter X Tekken Fightstick Pro models it's based on. Just, you know, very pink.
The line also includes iPhone 5 and iPad 2/3 cases in your choice of Hello Kitty Chun-Li or Hello Kitty Ryu flavors, which run for $35 and $45 respectively and can be seen in the gallery below.