Spotify held a gathering in its movie poster-lined Chelsea offices this afternoon to announce that it is increasing its presence in New York City. Part of the plan includes a brand new US headquarters on 6th Ave that is several times the size of its current space. Most intriguing, some of the new office will be set aside to "create unique content," according to Ken Parks, who heads up the company's NYC office. The mention was brief, and Parks offered little detail about what that content might be, but it's probably safe to assume that we're looking mostly at exclusive live performances. For now though, we'll just have to wait until Spotify settles in at its new digs.