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Firefly Universe Online continuation alleged to be a hoax [Updated]

Because the first lesson you learn from this sort of hoax is to not purchase consumer goods, I guess?

Did you think that the promise of Firefly Universe Online coming to life seemed a bit too good to be true? Or at least a bit unlikely? Because as it turns out, cynicism might have been the right attitude to take for this particular bit of news. According to Kotaku, the entire announcement that the game had the go-ahead to proceed may have been nothing more than a hoax and we still won't see this particular version of the Firefly MMO project come to fruition, although not for the reason that many people expected.

As Kotaku argues, the hoax was perpetuated by The Yes Men, a strongly anticonsumerist group that apparently thought the best platform for this particular parody was a relatively obscure science fiction show. At this point it's not clear exactly what statement the group was attempting to make, although some sort of spoof on Kickstarter seems the most likely target. Either way, hopes for a Firefly MMO remain unrealized -- and at this point if such a game ever does get approved, we won't believe it's real until it's on the shelf.

[Update: As fans of the franchise point out, FUO representatives have updated their Facebook page with what they allege is a screenshot of the game and an explanation for The Yes Men's involvement. What do you think? Is it a hoax or is it legit?]