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Google introduces its Zavers digital coupon service

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Didn't think there were enough coupon services? Well, Google thinks it can do it right with its new Zavers "digital coupon solution." The big G claims that its take on discounts and deals allows companies to measure customer habits and coupon usage stats to better target their campaigns. But, what does it mean for shoppers? They can find the coupons relevant to them on specific retailer websites and add them to an online account. When they hit the checkout with a full basket, the discounts are automatically accounted for. Zavers is also integrated with Google Wallet, as long as you use it to pay for items in-store. We're not sure exactly how this will work yet, but we'll just have to wait until Zavers is properly up and running.

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