Mike Roush and Alex Neuse of Gaijin Games don't speak especially highly of the original Wii service. "We don't know for sure, but it felt like it wasn't taken seriously by Nintendo, the desire for gamers to buy stuff digitally," Neuse told GamesIndustry.biz.
Martin Pichlmair of Broken Rules, whose game hasing Aurora was released on the Wii U eShop at launch and whose And Yet It Moves came out on WiiWare, said that "Literally everything was easier this time around," compared to WiiWare.
"What's more friendly right out of the starting gate is the Wii U is developed for people to have an eShop to spend their money in and buy games easily," Gaijin's Roush noted. Neuse drew comparisons to Steam, with a less stringent (read: available) updating functionality and no first-party concept approval.