Latest in Apple history

Image credit:

Tony Fadell discusses inspiring designers

Sponsored Links

Tony Fadell, the CEO of Nest and former designer on Apple's iPod team, has revealed his list of secrets that inspire designers to make amazing products. Speaking at the Bloomberg Design conference this week, Fadell said it was important for companies to try to create a culture where everyone is striving to tell the same story.

Fadell was asked about the differences between Apple and Philips. He said at financially driven companies like Philips, a majority of the products a designer works on will never be shipped -- and the designer knows that. It's customary for new project managers to come in, not understand a product, and scrap it entirely. Fadell says this type of corporate culture doesn't spur designers to do their best work since nine times out of 10 a product would be killed no matter how far along it was.

Apple, on the other hand, virtually always ships nine out of 10 products that get to a certain point, according to Fadell. And because those workers were trying to tell the same story with a product -- no matter if they were in design, or programming, or marketing -- a product isn't totally derailed if a new manager comes in. "When you're in a culture that has a point of view, and drives to launch everything it does, you know you're on the hook and you better bring your best game every time," Fadell said.

[via GigaOM]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Valve is definitely not working on 'Left 4 Dead 3'

Valve is definitely not working on 'Left 4 Dead 3'

View
Steve Martin and Martin Short will team up again in a new Hulu series

Steve Martin and Martin Short will team up again in a new Hulu series

View
Help Australian wildlife with Humble’s latest 29-game bundle

Help Australian wildlife with Humble’s latest 29-game bundle

View
Your online activity is now effectively a social ‘credit score’

Your online activity is now effectively a social ‘credit score’

View
Björk and Microsoft use AI to create music that changes with the sky

Björk and Microsoft use AI to create music that changes with the sky

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr