The Last of Us gets the VIP treatment in the UK, where it has two, slightly different, retailer-exclusive special versions, the Ellie Edition and the Joel Edition. The Ellie Edition, pictured above, is available only at GAME, and includes a mini artbook, the first issue of Dark Horse's The Last of Us: American Dreams, the Survival multiplayer DLC pack, the Sights and Sounds DLC pack, a LittleBigPlanet Ellie skin, and the game package, collectable poster and Dualshock skin featuring Ellie's face.
The Joel Edition contains exactly the same things, but with Joel's face and skin (ew) instead of Ellie's; take a look at that version below. The Survival DLC pack includes bonus XP, a melee booster, in-game currency and customizable character items for multiplayer, and bonus Joel and Ellie skins after the single-player game is completed. The Sights and Sounds pack features the official soundtrack from Oscar-winning composer Gustavo Santaolalla, a dynamic theme for PS3 and the Winter Joel and Ellie PSN avatars.
All pre-orders, from any retailer in the UK or US, get the Sights and Sounds DLC pack. Pre-orders from US GameStops and snag the Survival DLC, too.