Michael Lynton, CEO of Sony Entertainment, has taken the stage here in Dana Point, California for this year's D:Dive Into Media, speaking candidly about his outfit's use of social media to advertise, and more importantly, how modern technology is impacting meaningful change on the creative side of things. Citing shows like Sons of Anarchy, Mad Men and Breaking Bad -- ones that he's obviously a fan of -- he noted that the proliferation of DVR technology has enabled a lot of it.
"I personally believe that this explosion in creativity you're seeing right now is due to the fact that you can create 13 episode, long-form narratives and then watch it whenever you want. It even brings better directors and writers who don't think that they can tell their stories in the two-hour frame of a major motion picture. I think this is a direct effect of technology. It's the first time I've seen it -- there was always talk about how technology would impact creative, and this is it."