Making a good iOS app isn't easy (just ask our own Mike Schramm), and frankly most non-programmer professionals don't have the time or energy to learn their way through XCode and take control of their own "face" on the App Store. That's too bad, really; more and more, a brand's first impression is formed not by its advertising or its website but by the mobile experience it delivers. Getting a truly "pro" result can cost thousands of dollars and countless hours of work.
While there are rapid development platforms for iOS -- some very capable, and some that want to take their own slice of the sales revenue -- most RSS-driven tools are not so capable and the results are not so attractive. (I really can't think of a more unfortunate name for an authoring platform, but what do I know.) There's definitely room for a sophisticated, web-based tool that provides simplicity on the back end for novice app authors while delivering a slick, fully native experience on the App Store.
Kleverbeast, which launches into a public beta today, may just be the standard bearer for app creation 2.0. The service, which starts at US$29/month for core features, lets authors work in a web-based CMS as they build out their apps. Once every bit of content is ready, navigation is set and all is approved, the Kleverbeast servers compile a full .ipa iOS package that's ready for the App Store.