Guild Wars 2? You want to get in cheap? I know a guy who knows a guy who can get it for you really cheap, man. Specifically, the guy in question is the guy who runs the official store on the game's website, which is offering the game for about 30% until February 25th. So it may actually be multiple guys or girls, since one would imagine ArenaNet has several people working on the store page.
Prospective players or current players who dearly want another copy of the game can buy the standard edition for $39.99 or the Digital Deluxe edition for $54.99. No word on exactly when the sale will end on the 25th, but we'd recommend just going ahead and picking up the game now if it's on your agenda. It's not going to be any cheaper tomorrow.