Common wisdom would suggest that executives talk up their existing device lines to keep customers buying until the next generation is ready. Leave it to Google CFO Patrick Pichette to think outside the box, if not necessarily for the better. He told guests at the Morgan Stanley Technology Conference that the current roster, while good, doesn't "'wow' by Google standards" -- it reflects the 18-month device pipeline that fell in Google's lap when it acquired Motorola last year. As such, we won't see the full fruits of collaboration until Google has owned Motorola for long enough to put its own spin on products. While the remarks stoke the fires of anticipation for any future flagships, they may have unintentionally produced an Osborne Effect: however advanced Motorola's phones will be in the near term, customers may still have the nagging suspicion that something better is just around the corner.