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EA: Consumers are 'enjoying and embracing' the microtransaction model

Jordan Mallory

Electronic Arts CFO Blake Jorgensen is pretty sold on the idea of microtransactions as a business model. In fact, such pint-sized payout opportunities will likely be even more abundant in the future, from the sound of things:

"The digital business is broken up into a couple of pieces, one is pure digital downloads of full games," Jorgensen said during an investor conference call last Tuesday. "The next, and much bigger piece is microtransactions within games. So, to the extent that as [EA CTO Rajat Taneja] said, we're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun; whatever it might be. And consumers are enjoying and embracing that way of the business."

Jorgensen went on to say that EA's extensive technical infrastructure has been instrumental in its success with microtransactions, and that many related business operations are now being handled in-house, rather than being outsourced, as had previously been the case.

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