Latest in Gaming

Image credit:

ESRB relaxes rules for trailers and demos of M-rated games

1 Shares
Share
Tweet
Share
Save

Sponsored Links

Good news for people who hate age gates. The ESRB has released revised rules for the marketing of games rated M for Mature (or games likely to be), reported by Giant Bomb, allowing trailers and demos of such games to be released on websites without age gates – as long as those trailers are designed for "general" audiences and approved by the ESRB. Such trailers will include green headers noting that they have been approved for a general audience, much like those in front of movie trailers.

The ESRB also allows M-rated games to be promoted via demos included in other games, even if those games have a more permissive rating. This requires ESRB approval, however, and research suggesting that the two games have the same intended audience.

Other new rules include removing the mandatory 4-second ESRB logo in front of demos, as long as the rating is shown on the download page, and a removal of a restriction on placing multiple regional ratings next to each other on websites.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1 Shares
Share
Tweet
Share
Save

Popular on Engadget

Google's Pixelbook Go is finally available in 'Not Pink'

Google's Pixelbook Go is finally available in 'Not Pink'

View
'Dying Light 2' is delayed indefinitely

'Dying Light 2' is delayed indefinitely

View
Tesla says unintended acceleration claims are 'completely false'

Tesla says unintended acceleration claims are 'completely false'

View
Save $65 on an 8TB Western Digital Elements external drive

Save $65 on an 8TB Western Digital Elements external drive

View
Radiohead's online 'library' hosts rarities, art and merch

Radiohead's online 'library' hosts rarities, art and merch

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr