Spotify lifts the five-play cap per track for free listening in the UK

There's been a Sword of Damocles looming for months over Spotify's free tier: after a reprieve, some listeners past the six-month trial phase have been capped at five plays per track. Spotify must not want to kill the joy of a favorite album, as it's lifting that cap for UK members. Like most of their friends on the platform, Brits now just have to cope with the usual ads and 10-hour monthly cap if they're not keen on paying for a subscription. With only the French apparently left facing the five-play limit -- qu'est-ce que c'est l'obstacle? -- it's clear that Spotify sees value in softening the hard sell for its paid service.