The marriage of social networking and television is nothing new, but Myriad recently launched Social TV, a white label solution which allows TV service providers to roll out their own custom social networking platform on your cable box. It complements services like Twitter, Facebook and Google+ by offering a more contextual way for viewers to interact with their friends while watching TV. Social TV provides an integrated HTML5 experience that's consistent across both television and companion devices (phones and tablets). Viewers can chose between receiving alerts on their TVs, mobile devices or both and can create show- or series-specific virtual communities that automatically expire when the program ends. The system is even mindful of time zones and time-shifts messages to prevent spoilers. More after the break.