Incredipede launched on Colin Northway's site in October 2012, "there were tears. There were all the stages of loss," Sarah Northway told Joystiq at GDC. Colin previously told us that Incredipede sales direct from his site were disappointing, in part because it wasn't yet on Steam.
Incredipede launched on Steam on March 18, and in its first 24 hours, it sold more units than the previous four months of independent sales combined.
"It's really good," Colin said. "I mean, it wasn't good for the four months, but it was good for the one day. And now it's doing well. It didn't just drop off to nothing. It's not going to make us rich, but we're actually going to get paid for the work we did. We have enough money to make another game."
Incredipede secured its Steam deal through an IGF nomination, another piece of advertisement that helped boost the game's sales. The Steam version is technically "1.5," featuring a bunch of updates that streamline the game's difficulty, adding 60 new levels and two more muscle groups that players can manipulate. Incredipede is on sale on Steam right now through March 29, for $10 on PC and Mac.