So, Amazon has a reading platform called Kindle. Goodreads has a platform that makes fairly excellent suggestions when it comes to reading materials. You probably see where this is going. This evening, Amazon announced that it was acquiring one of the more popular reading recommendation engines, and while the outfit isn't making clear what it plans to do with the technology, it shouldn't take a scholar to see how it'd bolster Amazon's Kindle reader line as well as its array of Kindle apps. (What'll happen to Shelfari, however, is perhaps a bigger mystery.)
Russ Grandinetti, Amazon's vice president of Kindle Content noted that "Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world -- together, we intend to build many new ways to delight readers and authors alike." It's entirely likely that this will add another social angle to the Kindle framework, further establishing an ecosystem where friends could see suggestions based on what they're independently reading through their own Kindle accounts. The companies are expecting the deal to be finalized in Q2, which suggests that we'll see a proper integration just as back-to-school season begins. Right, guys?