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Apple alters Chinese warranties after several weeks of controversy

Apple has taken steps to mend its image in the eyes of the Chinese public after the state-controlled media alleged that Apple was avoiding comment on a recent China Central Television documentary.

A letter from Tim Cook, posted on Apple's website, apologized for any confusion caused among Chinese users. Cook said Apple is implementing four major adjustments to its warranty policy in China in an effort to improve service. These changes are:

  • A new repair policy for the iPhone 4 and iPhone 4S, where phones will be replaced instead of repaired in certain situations. China claimed Apple had an inferior replacement policy there compared with other countries.
  • Chinese consumers can easily see Apple's maintenance and warranty policies on its website.
  • Better training for third-party Apple Authorized Service Providers.
  • Improved means of contacting Apple feedback.

[via 9to5Mac]

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