2K and Gearbox Celebrate Smashing Success of Borderlands® 2 by Increasing Level Cap
Borderlands 2 Ultimate Vault Hunter Upgrade Pack raises level cap to 61 at no cost to Season Pass Holders
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New York, NY – April 2, 2013 – 2K and Gearbox Software today announced that the Borderlands® 2 Ultimate Vault Hunter Upgrade Pack is now available via digital download across all available platforms. The new downloadable content pack will increase players' level cap from 50 to 61, as well as unlock a third play through of the game via the Ultimate Vault Hunter Mode, and a new pearlescent-colored weapons tier – the rarest on Pandora.
With over 55 editorial awards and nearly six-million units sold-in to date, 2K and Gearbox are celebrating the critical and commercial success of Borderlands 2 and thanking their most passionate fans by including the Ultimate Vault Hunter Upgrade Pack as part of the Borderlands 2 Season Pass. The pack can also be purchased individually for $4.99 (400 Microsoft Points).
"Millions of vault hunters have spent countless hours adventuring their way through the Borderlands 2 universe," said Randy Pitchford, president of Gearbox Software. "Raising the level cap takes a significant amount of man hours, but we know fans are eager to continue looting Pandora, and so we're rewarding our Season Pass holders by offering the Ultimate Vault Hunter Upgrade Pack for free as a part of the celebration."
There's never been a better time to buy the Borderlands 2 Season Pass, which now contains nearly $45.00 of content for $29.99 (2400 Microsoft Points), a savings of $15 (1200 Microsoft Points). The pass now includes: the increased level cap; Ultimate Vault Hunter Mode; access to a rare pearlescent-colored weapons tier; three previously released add-on content campaigns – Captain Scarlett and Her Pirate's Booty, Mr. Torgue's Campaign of Carnage, and Sir Hammerlock's Big Game Hunt – as well as a fourth add-on campaign that is scheduled to be available by June.
"Borderlands 2 continues to captivate audiences well beyond the game's end, with some of our fans spending hundreds of hours with the game," said Christoph Hartmann, president of 2K. "We're raising the level cap at no cost to our dedicated fans as our way of thanking them for helping to make Borderlands 2 one of 2012's biggest hits."
Borderlands 2 is rated M for Mature by the ESRB and is available now on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC. For the latest Borderlands 2 news and information, please visit the official Borderlands 2 web site, and follow on Twitter and Facebook.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
About Borderlands 2
Developed by Gearbox Software, Borderlands 2 has won more than 55 editorial awards in 2012 and is the critically acclaimed sequel to the breakout original that invented a new genre, the FPS/RPG hybrid known as "shooter-looter." Borderlands 2 features all-new characters and skill trees, diverse new environments, missions and enemies, as well as weapons and equipment with more personality than ever before. Players experience an all-new story that takes place five years after the events of the original game. Four friends can team up online to journey through the huge, open world of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion Corporation.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year - BioShock®; published the critically acclaimed Borderlands™; continued the award-winning Sid Meier's Civilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; and broke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.
*According to 2008 - 2013 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through February 2013.
About Gearbox Software
Gearbox Software is respected industry wide for the award winning, best-selling original and licensed video games they have developed for major video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox Software is well known for the creation, development and management of its original blockbuster video game franchises including the best-selling new property of 2009, Borderlands, and its record setting downloadable content, the critically acclaimed award winning Brothers in Arms series, and the Duke Nukem franchise. The company has also developed licensed video games for many of the industry's top franchises including Halo, Half-Life, Tony Hawk's Pro Skater, 007 James Bond, Aliens and others. Gearbox Software's success has been enabled and supported through several key mutually beneficial business relationships with strong publishing partners including Activision, Electronic Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K Games.
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