Latest in Arthurfrommer

Image credit:

Arthur Frommer takes brand back from Google, will keep guidebooks going

1 Shares
Share
Tweet
Share

Sponsored Links

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in e-book and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down.

We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content acquired from Frommer's and Wiley into its products including Google+ Local, but returned the brand to the founder and will continue licensing "certain content" to him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going.

[Image credit: Frommer's, Facebook]


Google:

We're focused on providing high-quality local information to help people quickly discover and share great places, like a nearby restaurant or the perfect vacation destination. That's why we've spent the last several months integrating the travel content we acquired from Wiley into Google+ Local and our other Google services. We can confirm that we have returned the Frommer's brand to its founder and are licensing certain travel content to him.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1 Shares
Share
Tweet
Share

Popular on Engadget

Lexus’s first autonomous EV has drones and ‘artificial muscle technology’

Lexus’s first autonomous EV has drones and ‘artificial muscle technology’

View
Google explains when it slows down the Pixel 4's Smooth Display

Google explains when it slows down the Pixel 4's Smooth Display

View
Bethesda hopes you'll pay $100 a year for private 'Fallout 76' worlds

Bethesda hopes you'll pay $100 a year for private 'Fallout 76' worlds

View
YouTube debuts the trailer for its first interactive film

YouTube debuts the trailer for its first interactive film

View
Roku spent $150 million so it can sell more ads

Roku spent $150 million so it can sell more ads

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr