Telenav Brings Connectivity and Personalization into Cars With Its New Scout for
Cars: Built In Navigation Product
Personalized navigation and search services connect the phone, computer, and car
Sunnyvale, Calif. - April 16, 2013 - Telenav®, Inc. (NASDAQ: TNAV), the leader in
personalized navigation, announced today the availability of a new embedded product in
its Scout for Cars line up, integrating in-dash navigation with mobile and cloud services
for real-time, personalized information. With Scout for Cars: Built In, automakers now
can offer in-car navigation with always up-to-date content and services while reducing
mapping costs – under their own brand or Scout. For drivers, they can connect their
familiar Scout for Phones service in their car and know it will always have the latest
"In-vehicle navigation has become commonplace in cars, but many lack real-time
services and personalization, and that's a key purchasing decision for consumers,"
said Roger Lanctot, associate director at Strategy Analytics. "Drivers want to access
their own content – music, big data, navigation, etc. – in the car. The merging of the
phone and car allows automakers to offer a product that never needs to be updated."
Connecting the Car and Phone
Most in-vehicle navigation systems are only able to receive broadcasted information
over the radio or satellite, but Scout for Cars: Built In combines technologies from
Telenav's embedded and smartphone products to provide a consistent and personalized
experience whether a driver is using Scout on their phone or in their car. Using
Bluetooth, the in-dash system connects with a fully functional, standalone smartphone
application to give drivers the ability to search, discover, and drive to places using one
product and at a lower cost than most comparable in-car navigation systems.
Consistent and Familiar Across Devices
Search results are easy to access across Scout.me, Scout for Phones, and Scout for
Cars – so that drivers can use their favorite discovery and personalized navigation
service no matter where they are. The new Scout for Cars: Built In product will also sync
information from Scout for Phones into the car, allowing drivers access to the app's
features and services through the in-dash LCD touchscreen. In addition, Telenav is the
only company to offer an embedded product that transfers a route automatically from
the car's head unit to the phone for "last mile navigation," providing walking directions as
needed to the user's final destination.
Access to Information
The new Scout for Cars: Built In product can work with or without connectivity and brings
the most frequently used features to the in-dash home screen – including commute
times, local search, personal favorites, and recent trips. In addition, it addresses drivers'
top in-car navigation demands by making it easier to access addresses and points of
interest (POIs) through voice commands and one-box search, a feature that allows users
to enter the entire address or business in one step.
Other key features include:
Personalized Information: Favorites, recent trips, and commute times
automatically sync between the computer, phone, and car
Fresh Maps & POIs: Access to up-to-date maps and millions of POIs
Local Weather: Real-time weather and forecasts
Local Search: Integrated one-box search with automatic suggestions makes it
fast and easy to enter addresses & POIs
Real-time Traffic: Drivers save time with live traffic overlays and updates that
automatically reroute them around traffic jams or road congestion
Voice Control: Safety is increased as drivers are able to keep their hands on the
wheel with voice-activated commands
Flexible Branding: OEMs can offer embedded navigation in their vehicles under
their own brand, look, and feel
Companion App: OEMs can use Scout for Phones or their own branded
smartphone app to bring connectivity and services into the car
"Drivers are looking for a reliable, personalized, and connected navigation experience in
their car," Hassan Wahla, vice president and general manager of Telenav's automotive
business unit. "By leveraging Telenav's unique mobile and automotive capabilities, we
are delivering a customized product to OEMs, and a personalized user experience, that
drivers want and expect."
The new Scout for Cars: Built In product is available worldwide and can be rebranded
and designed to match the automaker's in-car experience. Founded in 1999, Telenav
has global experience providing navigation to the auto and mobile industries, with a
presence and partners in Asia, Europe, North America and South America. Telenav is
currently partnered with Delphi (for General Motors vehicles) and Ford to provide in-car
navigation worldwide and works with carriers like AT&T to provide white label-branded
services to their subscribers.