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Apple revises One to One program for new customers


ifoAppleStore is reporting that Apple has changed the terms of the Apple Store One to One service, limiting how much Apple Store employees will do in terms of data migration for new Mac purchases.

One to One service is offered to purchasers of new Macs for US$99 per year, providing not only data migration from a PC or Mac, but also Personal, Group and Open Training. With the new terms of service, customers can only request data migration within the first 60 days of the service, instead of any time during the one-year service term.

In addition, the Apple Store staff will now only help install any compatible Apple hardware that was purchased with the new Mac, and will only "assist" with installation of software purchased during a Personal Training or Open Training session. In the past, the staff would install software purchased anywhere.

To speed things up, WiFi data migration is no longer an option, leaving only Ethernet, Thunderbolt, Firewire and USB connections as a way to transfer data. Last, but not least, Apple wants to make sure you're up to date with your software -- data migration will only be performed on Macs running the latest version of OS X.

As noted by ifoAppleStore, Apple usually changes the retail service terms when "it's discovered that the service is more labor intensive, more troublesome or more costly to operate than anticipated."

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