So what do you do then? Maybe you roll a new character, start on a new server, or join a new guild, but it's just as common to walk away from the game entirely -- sometimes that's the only way to keep things fun for you. But a lot of us -- myself included -- keep coming back to WoW. So just why do we keep ending up back in Azeroth? For me, it's the people -- I keep coming back to play with friends. And, while I imagine a similar story applies to many who leave and return, that's the question I'm posing to you this morning: why do you keep coming back to WoW?