MLBAM, YOUTUBE TEAM TO OFFER FANS MORE BASEBALL
Archival footage to include thousands of hours of videos, in-season highlights and classic games; Two daily live games also accessible in select countries
NEW YORK (April 29, 2013) – MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, and YouTube today announced they're teaming up to offer fans an expanded array of licensed Major League Baseball video content on the official MLB.com YouTube channel.
MLBAM, which has been streaming live and on-demand video on MLB.com for more than a decade, originally joined YouTube in 2005 as one of the earliest YouTube Sports partners. In 2010, MLBAM began offering full-game archives and highlight reels on a YouTube channel accessible exclusively in Australia, Brazil, Japan, New Zealand and Russia. The updated MLB.com Channel on YouTube expands much of that content to a global audience.
This MLB.com YouTube channel will include highlight clips from every MLB game in 2013 as well as thousands of hours from MLBAM's archives. In-season highlights will be available approximately two days after the respective games have been completed. Videos from MLB.com's Baseball's Best Moments library also will be included. MLBAM also will live stream two live games daily during the regular season, available for free and accessible exclusively outside of its core live video distribution territories: North America,Japan, Taiwan and South Korea.
"Fans around the world are getting more Major League Baseball video than ever before on YouTube, continuing to make YouTube a daily sports destination," said Frank Golding, Director of North America Sports Content Partnerships.
"Expanding our partnership with YouTube provides another platform for extending the reach of the thousands of hours of archived baseball content in our library and for delivering live baseball games via the Internet to fans in new markets around the world," said Kenny Gersh, Senior Vice President, Business Development, MLBAM.