EA Sports and FIFA extend exclusive license until 2022
You know that couple where everything is just public displays of affection and love notes? That's Electronic Arts and the Fédération Internationale de Football Association (FIFA). The two companies announced this morning they'll continue going steady until December 31, 2022.
Under the agreement, EA retains the exclusive rights to FIFA-branded games, including the exclusive rights to the official FIFA World Cup game. In the executive understatement of the week, EA Sports EVP Andrew Wilson said, "EA Sports released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong."
FIFA 13 sold 14.5 million units through March, EA announced yesterday as part of its year-end financial results. That's up 30 percent from FIFA 12's sales the prior year. The franchise is doing so well that maybe folks in the States will start calling it football soon. We joke, Madden, we still love you too, baby.
