lose 1.3 million subs in three months and shrug it off: World of Warcraft. But shrug it off doesn't appear to what Activision-Blizzard is doing. During the investor call that revealed the heavy sub losses, Activision CEO Bobby Kotick acknowledged the changing market and his plans to adapt with speedier content. "It's important to note that the nature of online games has changed," he said, "and [that] the environment [is] becoming far more competitive, especially with free-to-play games." And Blizzard president Mike Morhaime suggested the company is "studying" the comings and goings of players and how to entice former players to return.
Well, we don't have to look much further than Star Wars: The Old Republic's recent rejuvenation to figure out that free-to-play is one of the better ways to entice gamers to return (and open their wallets). Surely, Blizzard has to be wondering whether F2P might be a huge boost to the game as it's approaching its ninth birthday later this year. What do you think -- will World of Warcraft eventually go free-to-play, and more importantly, should it?
Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!