Latest in Disney

Image credit:

ESPN and Twitter widen their deal for in-tweet video highlights

20 Shares
Share
Tweet
Share

Sponsored Links

Twitter would really, really like to make ad-driven TV experiences central parts of its service, and it just confirmed that laser-like focus through an expanded deal with ESPN. The sports broadcaster will soon show in-tweet video highlights of football, soccer and the X Games; Twitter, in turn, gets a guaranteed volume of promoted tweets to parallel ads inside the videos themselves. While we're not looking forward to the new marketing pitches when they surface in the year ahead, we'll be happy if we can catch more replays without losing our place in the social stream.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
20 Shares
Share
Tweet
Share

Popular on Engadget

The Morning After: Nike's accessible AJI

The Morning After: Nike's accessible AJI

View
HTC's Exodus 1s can run a full Bitcoin node for under $250

HTC's Exodus 1s can run a full Bitcoin node for under $250

View
Kik Messenger will keep running under a different owner

Kik Messenger will keep running under a different owner

View
Netflix's 'Cowboy Bebop' production pauses after John Cho is injured on-set

Netflix's 'Cowboy Bebop' production pauses after John Cho is injured on-set

View
Nike puts an accessibility twist on its iconic Air Jordan 1

Nike puts an accessibility twist on its iconic Air Jordan 1

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr