Latest in Nba

Image credit:

Twitter partners with NBA to highlight in-game replays, Blake Griffin posterizations

Darren Murph
05.17.13
Share
Tweet
Share
Save

Sponsored Links

In all honesty, Blake Griffin himself could start a social network that served no purpose outside of featuring his dizzying (and disgusting, if you will) array of dunks, and it'd probably go over quite well. Instead, he -- along with other superstars in the National Basketball Association -- will soon see replays of in-game highlights making waves across Twitter in more official fashion. Hot on the heels of a deal between ESPN and Twitter comes this: a partnership between the NBA and the aforesaid social network that'll get video highlights to the world while the game is still ongoing.

#NBARapidReplay will be the hashtag to watch for as the playoffs progress, and as you'd expect, short advertisements will appear alongside those clips. Twitter's foray into the television universe is hardly a new one, but it's becoming ever more obvious that the company is following the ad dollars into the homes of everyday viewers. Up next? A deal to tweet highlights from the 2014 Masters golf tournament... but only in extremely soft spoken, lowercase, predominantly pompous characters.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Sonos Move review: Versatility doesn't come cheap

Sonos Move review: Versatility doesn't come cheap

View
ZenBook Pro Duo review: ASUS makes a case for dual-screen laptops

ZenBook Pro Duo review: ASUS makes a case for dual-screen laptops

View
Starbucks Japan wants customers to pay for coffee with pens

Starbucks Japan wants customers to pay for coffee with pens

View
Facebook's $149 Portal TV turns your television into a giant smart display

Facebook's $149 Portal TV turns your television into a giant smart display

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr