Latest in Acquisition

Image credit:

WSJ: Yahoo to acquire Tumblr in $1.1 billion cash deal

Zach Honig
05.19.13
Share
Tweet
Share
Save

Sponsored Links

That cat's out of the bag a day early, it seems. Yahoo's board has approved a $1.1 billion cash deal to purchase the blogging site Tumblr, according to The Wall Street Journal. We were expecting Yahoo to announce the acquisition during tomorrow's NYC media event -- CEO Marissa Mayer may instead use the last-minute gathering to detail the company's plans for integrating the popular platform. It's unclear how Yahoo intends to utilize its latest procurement, but with a 10-figure price tag now public, we can only imagine that Tumblr will be put to good use. We'll be covering tomorrow afternoon's event live, so stay tuned for more details from New York City.

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
This week in tech history: Android turns 11

This week in tech history: Android turns 11

View
Microsoft invites more people to test very rough Xbox features

Microsoft invites more people to test very rough Xbox features

View
Fitbit is reportedly in the early stages of exploring a sale

Fitbit is reportedly in the early stages of exploring a sale

View
Tilta mods Blackmagic's Pocket Cinema Camera with a tilt screen and SSD

Tilta mods Blackmagic's Pocket Cinema Camera with a tilt screen and SSD

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr