ArenaNet has made the call to permanently lower the price point for Guild Wars 2. The game previously sold for $59.99 for the Digital Edition and $79.99 for the Deluxe Edition. Both of those prices are being lowered by $10. This is not a sale, but the new regular price of the game. ArenaNet expects that this change will bring in new players and make the game more accessible.
Content releases in Guild Wars 2 continue apace. Since launch, we've seen a handful of special events alongside one-time content, persistent content, and added features. On the other hand, NCsoft recently reported lower sales for this quarter than the previous one, citing "the reduction in Guild Wars 2 package sales" as part of the cause.
We're scheduled for a chat with ArenaNet's Colin Johanson later today; we'll be sure to update you with more information as soon as we can.