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Apple applies design changes to online store

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It may not seem like all that much changed after last night's Apple Store downtime, but the company actually made a number of design changes that, according to MacStories editor Federico Viticci, bring "a cleaner, more subdued style for graphical elements and larger image-centric spots for products and accessories."

Rolled out just in time to start selling the goods for Father's Day on June 16, the new design does away with the thin sidebars in favor of wider blocks that provide space for larger images of items on sale. Here's the old design:

Apple applies design changes to online store

And here's the new:

Apple applies design changes to online store

The changes are more pronounced on the Accessories page. As an example, the old iPad accessories page wasted space by using a short sidebar on the left side to list different categories. The result was that the entire page was narrower than it needed to be:

Apple applies design changes to online store

Now the categories are over on the right side, featuring easy-to-view thumbnails for each category. The individual item thumbnails are larger, and there's actually space (not visible in this image) below the category list that can be filled with product descriptions:

Apple applies design changes to online store

All in all, it's a welcome change to the store, providing a much cleaner look, larger images of products and a less rigid framework for arranging product on the virtual shelves.

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