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Mac font designer awarded AIGA Medal


Many Mac users probably don't give a second thought to the fonts on the screen, but they make up a critical part of the user experience in any GUI-based operating system. Fonts are so important that Steve Jobs even called them out during his famous Stanford commencement speech.

Now Jonathan Hoefler, the designer of ​Hoefler Text (a font that has been part of every Mac OS since version 7.5) has been awarded the prestigious AIGA Medal, with his design/business partner Tobias Frere-Jones. The award is for contributions to "the typographic landscape through impeccable craftsmanship, skilled historical reference and insightful vernacular considerations."

Hoefler designed the font exclusively for Apple back in 1991. H&FJ's site calls the font "a modern classic" and says:

Hoefler Text resuscitated a number of other traditions that had once been central to fine printing: extended ligature sets, the engraved capitals of the early twentieth century and the arabesques of the renaissance. Hoefler Text even invented a few traditions of its own, such as case-specific punctuation and italic small caps, and worked to expand the reach of digital typography beyond the United States by including a wealth of foreign symbols and accents.

To get an idea of what goes into creating a font, watch the video interview with the two AIGA honorees below.

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