Vesper (US$4.99) is a new iPhone app designed for the sole purpose of collecting and organizing your thoughts in a logical manner, and if the all-star development team is any indication, it should be a cutting-edge app with a modern, intuitive UI. The developers, a company named Q Branch, were kind enough to provide TUAW with a copy of Vesper for testing, and here are my first impressions of the app.
To begin, let's talk about Q Branch. It's made up of the stellar team of John Gruber (Daring Fireball, creator of Markdown), Dave Wiskus (former designer and creative officer at Black Pixel) and Brent Simmons (NetNewsWire, MarsEdit, Glassboard). The team formed after a chat at Çingleton Deux in Montréal, Quebec, last year, when the friends decided that they could work together on apps. Simmons would develop the apps, Wiskus would design and Gruber would orchestrate the work of the team.
Vesper is the first fruit of Q Branch. As Gruber describes the app, "Think of it as a cross between a notes app and a to-do list, inspired by the simplicity and clarity of Twitter. What's the difference between a thought, an idea and something you want to do? I don't know exactly. That's why we made Vesper."
We don't know if Apple's going to "flatten" the iOS 7 UI design in the future, but Wiskus may have anticipated the future (or just followed a current design meme) with Vesper. It's a very flat and simple UI. Launching the app brings you to a set of notes that -- surprise! -- are also the app tutorial. To add a note, you tap a plus sign. The first paragraph of a note is automatically bold-faced, following paragraphs are in a regular style. Type in a web address, and it automatically turns into a link. You can also add an image by taking a photo or selecting one from your photo library. Those images always appear at the top of the note, blog-style -- I personally wish that they'd let the user slide the image to any location in the note. It's also impossible to add more than one image to a note.