Plugging into a level 25 guild after a period of solo leveling is like being loaded into a slingshot and catapulted into a candy shop of delight. More XP! More rep! More speed! More travel! Suddenly, basic game business turns EZ mode. Who wouldn't want that? Last year saw adjustments to guild leveling that made it easier to push a guild up to level 25. The changes helped boost many guilds up to the level cap, allowing their members to reap the benefits of guild membership.
The question is ... now what? Should there be something more to enjoying guild benefits once you've reached the top? Once members have helped the guild reach the level cap and pushed their individual guild reputation to exalted to earn the available rewards, is there enough incentive to keep contributing? Should there be additional benefits for consistently active players? What might those rewards look like?