I have seen and reviewed many photo filter apps, but after awhile they tend to blend together in my memory. That's not the case with PhotoMagic, a US$0.99 app for the iPhone that goes beyond the mundane color filters we usually see in these apps, and gives you some professional effects to make your images unique.
There are more than 30 filters that change color, add sharpening, give an oil paint effect, apply B&W transformations and many more. There are also some very nice lighting effects, with sparkles, lens flares, glows, textures, etc. Some are not subtle; others are laid back, and yet they can enhance a photo of a person or a landscape.