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Apple solicits ideas from retail workers on selling iPhones


A little less than two weeks ago we reported that Tim Cook spearheaded a three-hour-long meeting geared towards increasing the percentage of iPhone sales that occur at Apple retail stores. As it stands now, the vast majority of iPhones are purchased online, from carrier stores and from brick-and-mortar retailers like Best Buy.

Now 9to5Mac is reporting that Apple has taken to asking its international retail employees for advice on ways to increase iPhone sales at Apple retail store locations.

In a message sent out to retail employees last week, Apple explicitly asks for great iPhone ideas from retail employees below the manager level.

The overview portion of the email reads:

Do you have a great idea about iPhone? Do you ever wonder why Market Support hasn't implemented something to better support you in selling or suggesting the iPhone? Do you have a thought about something that is missing in the store environment that would help bring iPhone to life? We are looking for multiple candidates with the most innovative and relevant ideas to participate on this cross-functional team.

Retail employees with winning iPhone-related ideas will have the opportunity to join Apple's iPhone team in Cupertino for an eight-week stint starting in August. While there, they will work with Apple employees from a number of different departments, including Marketing, Mobile Commerce, Merchandising and Customer Analytics.

Interestingly enough, the email notes that winning iPhone ideas do not necessarily need to be feasible. Rather, the competition, so to speak, is looking for "innovation and pie in the sky."

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