Madden 12 as a means of providing a boost in players' ratings when the right circumstances were in place, namely when the game is on the line in the 4th quarter or overtime. That trait will carry over to Madden 25, and oddly enough, the list of players that will start the game out with the clutch trait is nearly identical to the one announced for Madden 13 last year.
One name is new to the list: Baltimore Ravens quarterback Joe Flacco. Flacco certainly earned the trait, given his stellar playoff performance and Super Bowl win. Only two other names are missing from last year's list, Ray Lewis and Brian Urlacher, and that's because those linebackers retired during the offseason.
EA Tiburon's Donny Moore, the "Ratings Czar" for the Madden series, tells Joystiq the team "decided when we added these traits that we wanted it to be a special thing, very unique, there wouldn't be a clutch player on every team necessarily, so we sort of stuck to that mantra when we assigned the traits."