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Take-Two stirs up the Kool-Aid, registers


Take-Two, the publisher behind games including Rockstar's Grand Theft Auto series and Irrational's BioShock franchise, registered the domain "" on July 25. The domain is registered privately under the care of Network Solutions, but Whois shows Take-Two is pulling the strings. It's also under domain servers, Fusible finds. There's no word on how this domain fits into Take-Two's franchises.

Take-Two is gearing up for the launch of Grand Theft Auto 5 on September 17, and it recently trademarked "Bully" for gaming software, hinting at a possible revival of that 2006 PS2 title. Take-Two raised its outlook for fiscal year 2014 from $1.775 billion to $1.875 billion, earning net revenue of $142.7 million in Q1 and selling more than 4 million copies of BioShock Infinite to date.

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