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Ikea's 2014 Catalog app lets you arrange virtual furniture in your living room via augmented reality (video)

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In 2013, Ikea took the plunge into the wide world of augmented retail reality, when it released a companion app to go with its catalog -- to give Swedish furniture fans access to bonus digital content related to products shown on its pages. A new version of the app is now upon us, and with it comes new AR functionality. Namely, users can now see what certain pieces of furniture (or at least a digital version of said furniture) will look like in a given room. For the feature to work, users simply need to scan one of the 90 AR-enabled product pages with the app, and toss the catalog on the floor where they want to see the digital version of the product appear. Then, the app superimposes a 3D model of that bit of decor on your mobile device's screen, allowing users to assure their would-be furniture will maintain perfect feng shui without, you know, having to actually move stuff around.

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