slash and burn to a more manageable and potentially profitable size continues with the closure of four games and the OMGPOP.com site. OMGPOP created former phenomenon Draw Something, earning it the notice of Zynga, which swiftly purchased the company for approximately $200 million just over a year ago.
OMGPOP games Cupcake Corner, Gem Rush, Pool World Champ and Snoops will come to a close on August 29; OMGPOP.com will officially cease to exist on September 30, 2013, three months after the studio's closure in June. OMGPOP was impacted by the same cuts that saw Zynga's headcount reduced by 18 percent.
Zynga notes: "This decision will not affect Draw Something, Draw Something 2 or Draw My Thing - you will be able to continue playing after OMGPOP.com has closed."
The social games giant is currently reinventing itself under the direction of new CEO Don Mattrick, former head of Microsoft's Xbox division.