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Zynga to shutter OMGPOP website on September 30th


OMGPOP has had a rough life under Zynga's wing -- the startup fell from grace as it became clear that Draw Something was more a one-hit wonder than a sustainable profit engine. It makes sense, then, that Zynga is continuing its cost-cutting spree with plans to close OMGPOP's less successful web portal. The shutdown will start with four of OMGPOP's web games, which stop running on August 29th. will go dark a month later, on September 30th. Only mobile apps will remain after the closure, including Draw Something, Draw Something 2 and Draw My Thing. The move isn't surprising given Zynga's strengthened mobile focus, but we're still sad to see OMGPOP lose a large part of its remaining identity.

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