Latest in Branding

Image credit:

Yahoo to reveal new logo next month, send off current one with daily tribute

Alexis Santos

Since taking on Marissa Mayer as CEO last year, Yahoo's kept itself occupied with purchasing Tumblr, giving Flickr a facelift, redesigning its email service, fine-tuning its fantasy sports solution and much more. Citing a renewed sense of progress, the company's announced it's taking up a new logo that'll evolve "the essence" of the brand accordingly. While the fresh design won't be unveiled until September 5th, Yahoo will show off a unique take on its current logo -- like the one above -- for the next 30 days throughout its homepage and network of sites. Don't expect a radical departure from its roots, however. An exclamation mark, the color purple and the hallmark yodel will all be a part of the new branding.

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr