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EA working on new IPs to avoid 'life support' scenario

Jordan Mallory

EA is working on an indeterminate number of new intellectual properties, EA Games executive VP Patrick Söderlund told MVCUK. "We have six to eight completely new IPs in the works," Söderlund said. "The day we stop making new IP is when we go onto life support."

EA's definition of a "new IP," however, may be a bit more liberal than what that term implies at first blush. "We are working on a new Mirror's Edge game, and although that's not a new IP, it is a revival done in a new way," Söderlund said. "We are developing Star Wars: Battlefront, which to us is a new IP, even though it isn't technically."

So by "new," EA doesn't necessarily mean new new, but rather new-ish, or new enough, perhaps. In any case, it does make us wonder what that other handful of fresh IPs are all about. The sky is practically the limit! In fact, there are so many incalculable variables to consider when predicting that sort of thing that we're just going to stop thinking about it. Ah, that's better.

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