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Libratone's $500 Loop speaker wraps AirPlay, PlayDirect and DLNA in wool

Joe Pollicino
Updated ·4 min read
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Don't quite have the funds -- or room -- for the circular B&O Play A9 speaker ($2,700)? Libratone's new AirPlay and DLNA-equipped Loop might catch your eye. The $500 satellite dish-like rig packs two ribbon tweeters and a bass radiator, which together pump out enough volume for moderately sized rooms. While the Loop is tiny enough to sit on a nightstand, it also comes with a detachable wall mount. You can even connect devices to it via ad-hoc WiFi if you're away from an actual network, thanks to PlayDirect -- just like the Zipp. As with all Libratone speakers, the unit's sound characteristics are adjustable via a free app (Android and iOS) and the swappable wool speaker grille comes in a variety of colors ($50 each). The Loop is up for pre-order now in "Pepper Black, "Salty Grey" and "Raspberry Red" if you're interested enough to bring it full circle. It'll hit doorsteps and retailers by the end of the month.

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Libratone Unveils the World's Most Versatile Speaker for Home Audio Entertainment

Wall-mountable, wireless and stylish, Loop changes the listening experience


Framingham, MA, Sept. 30, 2013: Libratone, the groundbreaking wireless speaker company, is pushing the boundaries of home audio once again with the introduction of Loop, which delivers breathtaking stereo sound and the convenience of wireless audio streaming.

Minimal and versatile, Loop is born of the same design philosophy that defines the rest of the company's lineup: uncompromising beauty and unparalleled sound quality. Loop can be either easily mounted to a wall or placed on a table or shelf thanks to its unique "kickstand" supports. Slim and elegant, the circular Loop replaces traditional, clunky "black box" speakers, making it incredibly easy to incorporate into modern décor.

Technology-in-the-round

As with the rest of the Libratone product family, Loop works wirelessly with iPad, iPhone and Android or Mac/PC, enabling awesome sound through AirPlay or DNLA; the speaker also can be used without a Wi-Fi network router through Libratone's patented PlayDirect™ technology. Loop also can stream wirelessly from Internet radio stations and services such as Pandora and Spotify, as well as integrating with TVs and other home entertainment systems. Sound sources, volume and other controls can be easily managed through the Libratone app.


"Having listened to our customers, we know that versatility is essential in home audio: consumers want to be able to access the sounds they want, where they want them, and in a way that fits their life and style," says Gregg Stein, CEO of Libratone North America. "Our commitment is to always deliver beautiful products with audiophile-grade sounds and gorgeous design, and we are thrilled to introduce Loop as the latest in our lineup of stunning speakers."


Versatility defined

Libratone Loop is the most versatile speaker on the market, offering multiple placement and mounting options depending on the customer's taste and preferences. Standing on a shelf, the floor or a table, Loop is both a powerful sound source and an objet d'art. Mounted on the wall with a few quick turns of the screwdriver, Loop is out of the way but not easily ignored, an additional wall décor element that complements the room.

Additionally, the Libratone Loop is dressed in Italian wool covers that are quick and easy to change. Standard colors include Pepper Black, Slate Grey and Raspberry Red. Extra covers are sold separately in a variety of vivid colors to suit all tastes and interiors.

Circle of (your) life
The sleek, circular shape of Libratone's latest brings soft elegance into any room, complementing the predominant sharp edges of shelves, picture frames, TV screens and other furniture in many people's homes.

"The play on geometric shapes is what characterizes Libratone's design. Having a rectangular Lounge, a triangular Live and a cylindrical Zipp, the natural next step was a circular speaker like the Libratone Loop," noted Libratone Creative Director Kristian Kroyer. "It's lightweight, but delivers a superior audio performance precisely because of its round shape. It represents simplicity, elegant minimalism, craftsmanship and the fusion of form and function."

Sonic sweet spot

The Libratone Loop provides all the convenience and freedom of wireless music without compromising on sound quality. The built-in Digital Signal Processing and Digital Amplification along with ribbon-based tweeters provide a crystal-clear FullRoom™ stereo sound experience. The round shape of the speaker specifically supports FullRoom™ technology by bouncing sound off the walls and dispersing them in every direction in the room.

Where to buy

The Libratone Loop is now available for pre-order through the new US web store at https://shop.libratone.com/en-us/.

The Libratone Loop, dressed in Pepper Black, Salty Grey or Raspberry Red, will be available at select flagship Apple Stores and Apple Online as well as selected retailers mid October for $499.95.


Extra covers in colors including Pineapple Yellow, Passion Pink, Plum Purple, Petrol Blue and Icy Blue are sold separately in retail and online this fall for $59.95.