Not on Steam Sale is both the opposite of a Steam sale and strikingly similar to one: It features more than 35 games, each up to 50 percent off for one week only, but none of these games are available on Steam – yet. Most of the games are on Greenlight, waiting for their chance to enter the Steam market, and some are simply sold independently and want a signal boost.
Games on sale include Race the Sun, Blood of the Werewolf, Richard & Alice, Leviathan: The Last Day of the Decade, The Yawhg, 6180 the moon, Tower of Guns, Girls Like Robots, Full Bore, Sokobond, Cute Things Dying Violently, Rose & Time, and The Sea Will Claim Everything. The great thing is that the most expensive games are just $20 normally, with most of them priced much lower, plus they're now up to half off.
To be clear: The Not on Steam Sale isn't a bundle. It's a group of indie games discounted on one convenient page, each sold separately.
The sale is hosted by Aaron San Filippo, the developer of Race the Sun. Filippo recently wrote a blog post about the difficulties of selling an indie game that isn't on Steam – when he wrote it, Race the Sun was outside of the top 100 on Steam Greenlight and it had sold only 771 copies in its first month. Now, Race the Sun is No. 10 on Greenlight.
"The internet is a crazy place," Filippo tells me. "When we published our sales post, we expected the usual indie developer interest, as we developers love to read about sales numbers and such. But everyone picked it up, and we ended up getting more attention than the project had ever had. Our fans became energized, and then a big YouTuber, Daniel Hardcastle, covered the game after lots of people were asking him to play the game, and he loved it."