EA announced a Xbox One-exclusive SmartGlass app for Madden NFL 25 called CoachGlass today. The app will be available to players with a phone or tablet that can support SmartGlass at the system's launch on November 19.
CoachGlass pulls data from "tens of thousands" of online matches to offer suggestions for play-calling on defense. It factors in the down and distance at any moment in the game, points of reference for where teams are on the field, to determine an opponent's tendencies on offense. The app presents players on defense with a list of the opponent's preferred targets at a given moment as well as the areas of the field they opt to throw or run to at that point in the game. CoachGlass is available to use in every mode of Madden 25 as well, so it's not just relegated to online matches.
When Microsoft revealed its SmartGlass app for Xbox 360 at its 2012 pre-E3 press event, EA's Madden series was one of the featured properties being shown off. EA Tiburon wound up shelving its original app idea for Madden 13, in which players could create athletes and then take them on the field in the game.