In the months leading up to the iPhone 5s and 5c unveiling, there were no shortage of analysts quick to declare that the iPhone had peaked. Everyone who wanted an iPhone, these analysts claimed, most likely already had one. Consequently, the narrative went, Apple's days of impressive iPhone growth were a thing of the past.
Of course, reality told a much different story. During launch weekend, Apple sold 9 million new iPhones, setting a launch weekend record in the process.
While Apple doesn't break down sales figures on a model by model basis, a new report from Consumer Intelligence Research Partners (CIRP) relays that the iPhone 5s is outselling the 5c by a factor of two to one.
According to CIRP's survey of consumers who purchased Apple's latest iPhones during the last days of September, the 5s accounted for 64 percent of total iPhone sales following its launch that month. Meanwhile, the the 5c accounted for 27 percent, with the legacy iPhone 4S making up the remaining 9 percent.
So not only is the 5s outselling the 5c, it's outselling it more than two to one.
This is good news for Apple on a number of fronts. First, Apple likely enjoys healthier margins on the 5s model, so the more of those they can sell the better. Second, it's proof positive that as long as Apple continues to deliver innovative new iPhone models, the masses will willingly and gladly fork over their hard earned money for a first-rate smartphone experience.
Indeed, we're a few weeks out from the iPhone 5s launch and the device is still in short supply. While some handset manufacturers can't seem to give their devices away, Apple is still struggling to manufacture enough devices to keep up with demand.