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O2 plays Willy Wonka with 18-carat gold HTC One

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Mobile phone makers are really going for the gold lately, and some in a more opulent fashion than others. In keeping with the gilded trend, UK provider O2 is giving away an 18-carat gold HTC One to one lucky customer. Each HTC One sold at O2 stores between today and Sunday will come with a golden ticket containing a code that can be entered online to win. More details after the break. Oompa-Loompas not eligible to win.

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HTC One in 18 carat gold to go to one lucky O2 customer

O2 today announces that one lucky customer who buys a HTC One from an O2 store between Thursday 17 and Sunday 20 October will get more than just a multi-award winning phone – they'll get a HTC One made out of 18 carat gold.

The 18 carat Gold HTC One, one of only five in the country, is worth over £2000 and is the most exclusive and expensive phone ever made by HTC. To win the device each HTC One sold in an O2 shop between Thursday and Sunday will come with a Golden Ticket – entering that code online will give customers a chance of winning the golden phone. They'll also keep the HTC One they purchased in the O2 store, meaning they can share the HTC One love with another person too.

The lucky winner will also get tickets to the MOBO tour at The O2 on 14 November where the phone will be presented to them by a MOBO artist.

For more information, visit www.o2htconegold.co.uk or www.o2htconegold.co.uk/ni for customers in Northern Ireland.

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