Firefall wouldn't associate it with more standard free-to-play Chinese MMOs, but the game is certainly generating a lot of financial interest in China. The9, the Chinese gaming company that owns developer Red 5 Studios, is lining up for the game to get a major investment from Oriental Pearl Culture Development Ltd., a major entertainment development organization. That investment shakes out to around $24 million and would make Oriental Pearl one of the largest minority shareholders in the company.
Overall, Firefall is apparently valued around $100 million based upon statements released by the companies. This latest investment is still in a non-binding stage and could be cancelled if Oriental Pearl changed its mind and decided against investing in the company. Preliminary reports suggest that the deal will go through, generating quite a windfall for the not yet technically launched game and demonstrating once again just how big the MMO scene is becoming worldwide.